Hans Axelson - Massage Trends in Europe

As a pioneer and driving force in the massage industry, Hans Axelson has seen the massage profession in Europe evolve dramatically over the years. In this presentation, Hans will discuss the evolution of the massage industry in Europe, examine the current state of the profession and point out upcoming trends in the industry.

Hans Axelson, founder and principal of Axelsons Institute. Physiotherapist and Rosen Method teacher, co-teaches internationally with founder Marion Rosen. In 1962 this pioneer founded the Axelsons Institute. This was 20 years before the interest in alternative medicine and body-work started in Sweden. The main school is in Stockholm, but there are also schools in Gotenburgh and Malmö in Sweden and Oslo in Norway and on a franchise basis in Copenhagen, Denmark and Helsinki, Finland and Tokyo and Osaka in Japan. The Institute has about 5000 students per year. Hans lives as he preaches: takes lots of treatments himself, eats well and exercises regularly.He loves walking in the Swedish mountains and in the forests.