The E-Myth: Why most massage practices fail and what to do about it

Most massage professionals start their own practices to gain a more balanced life with more money and more freedom. Many however, have been blinded by the E-Myth or Entrepreneurial Myth – the fatal assumption that if they understand the technical work of the business they can successfully run a business that does that kind of technical work. In this presentation, participants will shift their thinking to see themselves as true entrepreneurs with a newfound sense of control as well as a higher level of happiness and achievement – in their business and their life!

Backed by 30 years of experience, E-Myth Worldwide delivers business development solutions designed to ensure entrepreneurs’ success in business and in life. We enable entrepreneurs to thrive and succeed with high–impact, results-based education solutions, programs and services that make the development and growth of small businesses more predictable and sustainable.