Rolf Elmstrom, a former electronic engineer, became a Massage Therapist, graduating from the Scandinavian Chiropractic School. He worked as head teacher at the Axelsons Institute in Stockholm, Sweden. This is the largest and most renowned school for massage and manual medicine in Scandinavia with more than 6000 students every year.

He currently manages two companies: He serves as editor of the largest massage magazine in Scandinavia and does educational consulting in manual medicine. He is also in charge of Axelsons Institutes three massage schools in Japan (Tokyo, Osaka and Yonago) that he started eight years ago. More recently, Elmstrom and his staff founded and built the World Massage Forum, a global community for touch professionals on the Internet.